http://www.alxndr.art/blog/ The latest Blog feeds from www.alxndr.art en-us Tue, 21 Apr 2026 10:30:54 +1200 Rocketspark http://www.alxndr.art/blog/post/53576/Your-brand-is-more-than-your-logo--add-some-pop-with-patterns/ The brand I designed quite some years ago now for Osten cafe is possibly one of the earliest brands I created where the pattern associated with it became just as much an identity of the brand as the word mark itself. ⁣⁣These days as brands become less about being a “logo” and more about presenting an “idea” of themselves, I find myself working with colour and pattern often before the logo itself emerges. People seek meaning and an emotional connection to the businesses they choose to... Tue, 09 Jun 2020 15:36:50 +1200 http://www.alxndr.art/blog/#post53576